Thursday, May 28, 2009

Green Day's New Album Not in Wal-Mart Due To Parental Advisory Sticker

So how's about this one. Walmart refuses to put Green Day's new album, 21st Century Breakdown, on their shelves due to the parental advisory sticker. Then you have Green Day sticking to their guns and unlike practically every other music group and artist, refuses to make a special edit for them.

Here's the full scoop:

You Won't Find Green Day's 21st Century Breakdown at Wal-Mart - Full article at MTV.com

Saying no to the biggest retailer of physical CD's in the US requires a hell of a marketing plan to compensate and seeing as this stunt put them in every newspaper, online magazine, and blog (even our music download sites blog), I guess it was actually a marketing genious who thought it up because they are getting press from avenues who would have never taken notice to the fantastic album.

That aside, opening weekend brought them 215,000 sold copies so it will be interesting to see how the numbers increase after all of this attention. Doesn't feel like they even needed an extra push really.

For Walmart, hard to say if this will hurt or help them since you have all the parents now convinced that they are looking out to keep 'filth' off of the shelves, but any real music lover couldn't possibly want to buy an edited version of an album. Music is created as a form of expression. How can you censor what you're really feeling? The message is no longer the real one. I'd hate to feel like every artist and music group out there is forced into modifying their message in any way after so much work is put into a music album just so it can be sold in it's true, original form.

Music downloads are gaining steam and perhaps stunts like this will push some music lovers into ways to download music instead.

This aside, the album is great and one of the upcoming projects of our music blog will be to have album reviews. Until then, the lowest price on the digital album could be found through Amazon MP3. Here's an album sample. Enjoy!





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